Privacy Policy
Last Updated: September 1, 2026
Middlemanns LLC, doing business as Business of Vintage (“Business of Vintage,” “we,” “us,” or “our”), respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, disclose, and otherwise process personal information when you visit businessofvintage.com, use our course website at businessofvintage.thinkific.com, purchase or participate in our courses, subscribe to our communications, attend our online events, or otherwise interact with Business of Vintage.
By using our websites or services, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
We may collect personal information that you provide directly to us, information generated through your participation in our courses and services, and certain information collected automatically when you use our websites.
Information you provide to us
Depending on how you interact with Business of Vintage, we may collect:
your name;
email address;
account and login information;
billing address and other information associated with a purchase;
course enrollment and purchase history;
marketing preferences;
messages, emails, or other communications you send to us;
survey and questionnaire responses;
quiz and assessment responses;
assignments and other coursework;
comments, discussion posts, or community contributions;
files or other materials that you choose to upload; and
information you provide when participating in webinars, meetings, or other online events.
Please do not submit sensitive personal information through course assignments, community features, uploads, or communications unless it is specifically requested and necessary for the applicable activity.
Course activity and usage information
When you participate in a course, we and our service providers may collect information about your activity, such as:
courses in which you enroll;
lessons or modules you access;
course progress and completion;
quiz or assessment results;
survey responses;
assignments and submissions;
discussion or community activity; and
other interactions with course content.
Information collected automatically
When you visit our websites or course platform, certain information may be collected automatically, including:
IP address;
browser type;
device type;
operating system;
referring and exit pages;
pages viewed;
dates and times of visits;
interactions with our websites and course content; and
information collected through cookies, pixels, and similar technologies.
We may use analytics and advertising technologies, including Google Analytics and the Meta Pixel, as described below.
2. How We Use Personal Information
We may use personal information to:
create and manage your account;
enroll you in and provide access to courses and other products;
process purchases, payments, refunds, and transactions;
track course participation, progress, and completion;
administer quizzes, surveys, assignments, discussions, and other course features;
provide customer support and respond to questions;
communicate with you about your account, purchases, courses, or services;
provide webinars, online meetings, and related experiences;
operate, maintain, troubleshoot, and improve our websites, courses, and services;
understand how visitors and students use our websites and courses;
measure the effectiveness of our content and marketing;
personalize our marketing and advertising;
create and use advertising audiences, including retargeting and custom audiences where permitted;
send marketing communications where permitted by law;
detect, prevent, or address fraud, abuse, security incidents, or technical issues;
maintain financial, tax, and business records;
enforce our agreements and policies;
comply with applicable laws and legal obligations; and
otherwise operate and improve Business of Vintage.
Where applicable law requires a legal basis for processing personal information, our processing may be based on performance of a contract with you, our legitimate business interests, compliance with legal obligations, your consent, or another lawful basis permitted by applicable law.
3. Email and Marketing Communications
We may send you transactional or service-related communications that are necessary to provide products or services you have requested. These may include purchase confirmations, account notices, course-related information, updates to products you have purchased, and customer-service communications.
We may also send promotional communications about Business of Vintage courses, products, services, events, content, or other offerings where permitted by law.
We use Mailchimp to help manage certain email and marketing communications.
Where consent is required for marketing communications, we will request it. You may unsubscribe from promotional emails at any time by using the unsubscribe link included in those emails or by contacting us at [email protected].
Unsubscribing from promotional communications will not necessarily stop transactional or service-related messages that are necessary to administer your account or provide products or services you requested.
4. Course Platform and Thinkific
Our courses and student accounts are hosted through Thinkific.
When you create an account, enroll in a course, access course materials, submit coursework, participate in community features, or otherwise interact with our Thinkific course site, Thinkific may process personal information on our behalf in order to provide the course platform and related services.
This information may include account information, contact information, technical and device information, transaction information, course activity, progress, quiz and survey responses, discussion contributions, assignments, and other student activity.
Thinkific has its own privacy practices and policies governing the services it provides.
5. Payments
Purchases made through our Thinkific course site are processed using Thinkific Payments, which uses third-party payment infrastructure to process payment transactions.
Payment providers may collect information necessary to process your transaction, such as payment card information, billing information, transaction details, and fraud-prevention information.
Business of Vintage does not need to receive or store your complete payment card number in order to process purchases through these payment services.
We may retain transaction and purchase records as reasonably necessary for accounting, taxes, refunds, chargebacks, fraud prevention, legal compliance, and other legitimate business purposes.
Payment providers process payment information according to their own privacy and security practices.
6. Cookies, Analytics, and Similar Technologies
We and our service providers may use cookies, pixels, tags, and similar technologies when you visit our websites.
These technologies may be used to:
enable essential website functionality;
remember preferences;
maintain sessions and accounts;
understand website and course usage;
measure website performance;
understand which content or marketing efforts are effective;
personalize content;
measure advertising performance; and
deliver or personalize advertising.
The types of technologies we use may include the following.
Essential and functional technologies
Certain cookies and similar technologies are necessary for our websites, course platform, checkout process, account functionality, security, and other core services to function.
Google Analytics
We use Google Analytics to better understand how visitors interact with our websites and content. Google Analytics may collect information such as device and browser information, IP-derived information, pages visited, interactions, and referral information.
Google may process this information in accordance with its own privacy policies.
Meta Pixel and advertising
We may use the Meta Pixel and related Meta advertising tools to measure the effectiveness of our advertising, understand activity on our websites, create advertising audiences, and show advertising to people who may be interested in Business of Vintage.
Information collected or disclosed through these technologies may include device identifiers, cookie identifiers, IP address, website activity, pages viewed, and information about interactions with our websites.
We may also use customer information, such as email addresses, to create custom or similar advertising audiences where permitted by law. Information supplied for these purposes may be transformed or hashed before transmission where supported by the applicable advertising platform.
These practices may constitute “sharing,” “selling,” targeted advertising, or similar activity under certain privacy laws even though we do not sell personal information for money.
Cookie choices
Depending on your location, you may be presented with choices regarding non-essential cookies and tracking technologies.
You may also be able to control cookies through your browser settings and manage certain advertising preferences directly through the applicable advertising platforms.
Disabling certain cookies may affect the functionality of our websites.
Where applicable law requires us to recognize legally valid opt-out preference signals or provide additional choices concerning targeted advertising, we will endeavor to honor those requirements.
7. How We Disclose Personal Information
We may disclose personal information to service providers and other third parties that help us operate our business and provide our services.
These may include:
Thinkific
We use Thinkific to host and administer our online courses, student accounts, course activity, and related services.
Thinkific Payments and payment providers
We use Thinkific Payments and its underlying payment providers to process purchases, payments, refunds, chargebacks, and related transactions.
Mailchimp
We use Mailchimp for certain email marketing, audience management, and communications.
Squarespace
We use Squarespace in connection with our main website and related website functionality.
We use Google Analytics and may use other Google services to understand website activity and performance.
Meta
We use Meta advertising products, including the Meta Pixel and advertising audience tools, to measure advertising performance, conduct retargeting, and personalize or deliver advertising.
Zoom
We may use Zoom to conduct webinars, meetings, classes, calls, or other online events. Information you provide when registering for or participating in such events may be processed through Zoom.
Other service providers
We may also use vendors that provide services such as website hosting, information technology, communications, security, professional services, accounting, customer support, or business operations.
These providers may process personal information as necessary to provide services to us and may maintain their own privacy policies and practices.
We may also disclose information when:
required to comply with applicable law, regulation, legal process, subpoena, court order, or governmental request;
reasonably necessary to protect the rights, property, safety, or security of Business of Vintage, our users, or others;
necessary to investigate or prevent fraud, abuse, security issues, or violations of our policies; or
connected to a merger, acquisition, financing, restructuring, bankruptcy, sale of assets, or other business transaction involving all or part of Business of Vintage.
8. Sale and Sharing of Personal Information
We do not sell or rent personal information to third parties for money.
However, as described above, we use advertising and analytics technologies, including the Meta Pixel, and may use information to create advertising audiences or conduct retargeting.
Under certain privacy laws, disclosure of personal information to advertising platforms for targeted or cross-context behavioral advertising may legally be considered a “sale,” “sharing,” targeted advertising, or similar activity even when no money is exchanged.
Where applicable law provides a right to opt out of these activities, you may exercise that right through any privacy controls made available on our websites or by contacting us at [email protected].
9. Third-Party Websites and Services
Our websites, courses, emails, or other services may contain links to websites, applications, or services operated by third parties.
When you follow a link to a third-party service, that service's collection and use of your information is governed by its own privacy policy and practices, not this Privacy Policy.
We are not responsible for the privacy or security practices of third-party websites or services and encourage you to review their privacy policies.
10. Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy.
The length of time we retain information may depend on factors such as:
how long you maintain an account or participate in our courses;
the type of information involved;
the purposes for which it was collected;
our need to maintain course, business, or transaction records;
applicable tax, accounting, and legal requirements;
the need to resolve disputes or enforce agreements; and
legitimate security, fraud-prevention, or operational needs.
When personal information is no longer reasonably necessary for these purposes, we may delete, anonymize, or otherwise dispose of it, subject to applicable legal requirements and technical limitations.
Information may also remain in backups or records maintained by service providers for a period of time according to their own retention practices.
11. Security
We take reasonable administrative, organizational, and technical measures designed to protect personal information against unauthorized access, loss, misuse, disclosure, alteration, or destruction.
We also rely on service providers, including Thinkific and payment providers, to maintain security measures appropriate to the services they provide.
However, no method of transmission over the Internet or method of electronic storage can be guaranteed to be completely secure. We therefore cannot guarantee the absolute security of personal information.
12. International Data Transfers
Business of Vintage is based in Hudson, New York, United States, and our service providers may operate in the United States and other countries.
If you access our services from outside the United States, your personal information may be transferred to, stored in, or processed in countries other than the country in which you live.
Those countries may have privacy and data-protection laws that differ from the laws of your jurisdiction.
Where required by applicable law, we or our service providers may use legally recognized safeguards for international transfers of personal information.
13. Your Privacy Rights
Depending on where you live and subject to applicable law, you may have certain rights relating to your personal information.
These may include the right to:
request access to personal information we maintain about you;
request information about how we collect, use, or disclose your personal information;
request correction of inaccurate personal information;
request deletion of certain personal information;
object to or restrict certain processing;
withdraw consent where processing is based on your consent;
request a portable copy of certain information;
opt out of certain targeted advertising or advertising-related disclosures;
opt out of certain sales or sharing of personal information where those terms are defined by applicable law; and
lodge a complaint with an applicable privacy or data-protection authority.
These rights are not absolute and may be subject to exceptions under applicable law.
To submit a privacy request, contact us at:
We may need to verify your identity before fulfilling certain requests.
You will not be discriminated against for exercising privacy rights available to you under applicable law.
California residents
If applicable California privacy law provides you with additional rights, these may include rights to know, access, correct, or delete certain personal information and to opt out of the sale or sharing of personal information.
California residents may contact us at [email protected] to make a request.
Where legally required, we will also honor applicable browser-based opt-out preference signals, such as Global Privacy Control, in accordance with applicable law.
Residents of the European Economic Area, United Kingdom, and other jurisdictions
If applicable data-protection law provides you with additional rights regarding access, correction, deletion, restriction, portability, objection, or withdrawal of consent, you may submit a request using the contact information below.
You may also have the right to lodge a complaint with the data-protection authority in your country or region.
14. Children's Privacy and Age Requirements
Our services are not directed specifically to children under the age of 13, and we do not knowingly collect personal information from children under 13 without any consent or authorization required by applicable law.
If you are under the age of majority where you live, you should use our paid services only with the involvement and permission of a parent or legal guardian where required by applicable law.
If we learn that we have collected personal information from a child in circumstances in which parental consent or another legal authorization was required but was not obtained, we will take reasonable steps to delete the information as required by applicable law.
If you believe a child has provided personal information to us inappropriately, please contact [email protected].
15. User-Submitted Content
Certain courses or services may allow you to submit assignments, quiz responses, survey responses, comments, discussion posts, community contributions, uploaded files, or other materials.
Please be mindful of the information you choose to include in these materials.
Information posted in areas designed to be visible to other course participants or community members may be viewed by those individuals. You should not post personal, confidential, or sensitive information in public or shared areas unless you are comfortable with that information being visible to others.
We may retain student submissions as reasonably necessary to administer the course, maintain course records, provide support, resolve disputes, or otherwise operate our services.
16. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our business, services, technology, legal obligations, or privacy practices.
When we update this Privacy Policy, we will revise the “Last Updated” date at the top of the policy.
If changes are material, we may provide additional notice where appropriate or required by law.
If Business of Vintage or Middlemanns LLC is involved in a merger, acquisition, restructuring, financing, sale of assets, or similar transaction, personal information may be transferred as part of that transaction, subject to applicable law.
17. Contact Us
If you have questions about this Privacy Policy, would like additional information about our privacy practices, or would like to submit a request relating to your personal information, please contact:
Middlemanns LLC d/b/a Business of Vintage
Hudson, New York, USA
[email protected]